What is Export?

Export in simple terms means selling your products & services internationally and directly catering to international customers and markets. When a company directly links to international customers without any local trading partner , the activity can be referred as exports.

Why Export?

Increase salesand profits through new contacts (export sales may even exceed local sales).
Create marketdiversification and help to offset sales fluctuations in the local market.
Contribute toincrease production at optimum level and allow continue growth.
Provide new opportunities and challenges to management.

How to Assess Export Potential?

Many firms have taken the exporting path and are supplying world markets with a wide variety of products. In the international market place, the size of a company is not an important factor. Smaller firms can be just as effective as large corporations, provided:

• They have a suitable product.
• They make a commitment to export.

Smaller firms often have the advantage of serving market niches. Multinational firms concentrate on expansion into markets that offer the greatest profit potential and knowingly bypass segments.

These bypassed segments can serve as profitable markets for the smaller exporters -they can sense, retrieve, and react to market information more quickly than the larger corporations with their multilevel hierarchy of decision making.

The key factor is to have a good product that will satisfy a need in the foreign market - this can be determined by having your product evaluated abroad, via sending samples to prospective agents, distributors or at a trade show.
 

Identifying the Product

No country in the world is fully self sufficient in all respects. At some places minerals are in shortage, at others textile products are not available and at some places food is not available & so on. Thus all countries are importing the relevant items to fulfill the needs of its population.

India exports large number of items to almost every part of the world. Any enterprise looking for a product must first find the place/country where the product it is manufacturing is utilized and then form a product strategy to market & export its items.
 

International Quality Standards

Benefits of Implementing ISO 9000

Greater employee awareness

During the course of implementation of ISO 9000 training is imparted to each and every employee about the importance of quality and its impact on their organization, this enhances the awareness of the employees to a great extent and makes them more responsible.

Reduced scrap expenses

ISO 9000 system ensures that scrap generation is minimum rather only conforming product is produced, by having checks at all the critical points, any organization can reduce the scrap generated out of the process.

Increased Productivity

ISO 9000 system will closely monitor and measure the performance of all the functions and will lead to increase in their productivity.

Improvement in delivery

Due to improvement in overall control, and effective planning ensured by ISO 9000 system, there is a marked improvement in delivery.

Reduction in Customer Complaints

The ISO 9000 standard is based on the principle of Customer Focus, hence the system ensures that customer requirements in terms of quality, quantity, delivery and adequately understood and fulfilled.

Hazard Analysis Critical Control Point--Benefits

HACCP offers a number of advantages

• Focuses on identifying and preventing hazards from contaminating food
• Enhanced assurance of food safety
• Better management of resources
• Timely response to problems
• > Is based on sound science
• Permits more efficient and effective government oversight
• Helps food companies compete more effectively in the world market
• Reduces barriers to international trade.